DIADORA OFFERING $40,000 NIL DEALS TO HIGH SCHOOL RUNNERS


DIADORA OFFERING $40,000 NIL DEALS TO HIGH SCHOOL RUNNERS

SUMMARYDiadora & Marathon Sports are launching an NIL program, rewarding High School track athletes $40K for reaching certain milestones while wearing Diadora’s.


DIADORA x MARATHON SPORTS NIL PROGRAM OVERVIEW


Total NIL value: $40,000


● Recipients: 1 High School Girl

                         1 High School Boy

Criteria: First athletes to hit qualifying mile times while wearing Diadora’s new Mezzofondo spike


PERFORMANCE BENCHMARKS

Boys: Sub-4:00 mile

Girls: Sub-4:35 mile

Timing: Fully Automatic Timing (F.A.T.) required

1600m equivalents: Accepted

Races: Must be sanctioned events


ELIGIBILITY REQUIREMENTS

● Must be enrolled in a U.S. high school

Eligible for state interscholastic competition   

● Performances must occur between 12/8/25 & 3/15/26


DIADORA X MEZZOFONDO SPIKES


Diadora claims the Mezzofondo spike delivers 4% more energy return than competing distance spikes


Diadora USA President & CEO Bryan Poerner called the new NIL program a “one-of-a-kind” NIL opportunity rewarding elite high school milers

Last indoor season, 5 high school athletes (three boys and two girls) ran faster than the qualifying standards, suggesting that the NIL incentives are achievable for elite talent.

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