DIADORA OFFERING $40,000 NIL DEALS TO HIGH SCHOOL RUNNERS
SUMMARY: Diadora & Marathon Sports are launching an NIL program, rewarding High School track athletes $40K for reaching certain milestones while wearing Diadora’s.
DIADORA x MARATHON SPORTS NIL PROGRAM OVERVIEW
● Total NIL value: $40,000
● Recipients: 1 High School Girl
1 High School Boy
● Criteria: First athletes to hit qualifying mile times while wearing Diadora’s new Mezzofondo spike
PERFORMANCE BENCHMARKS
● Boys: Sub-4:00 mile
● Girls: Sub-4:35 mile
● Timing: Fully Automatic Timing (F.A.T.) required
● 1600m equivalents: Accepted
● Races: Must be sanctioned events
ELIGIBILITY REQUIREMENTS
● Must be enrolled in a U.S. high school
● Eligible for state interscholastic competition
● Performances must occur between 12/8/25 & 3/15/26
DIADORA X MEZZOFONDO SPIKES
● Diadora claims the Mezzofondo spike delivers 4% more energy return than competing distance spikes
● Diadora USA President & CEO Bryan Poerner called the new NIL program a “one-of-a-kind” NIL opportunity rewarding elite high school milers
Last indoor season, 5 high school athletes (three boys and two girls) ran faster than the qualifying standards, suggesting that the NIL incentives are achievable for elite talent.
