DIADORA OFFERING $40,000 NIL DEALS TO ELITE HIGH SCHOOL RUNNERS

SUMMARY: Diadora & Marathon Sports are launching an NIL program rewarding elite H.S. track athletes $40K for reaching milestones, while wearing Diadora’s.

DIADORA x MARATHON SPORTS NIL PROGRAM OVERVIEW

● Total NIL value: $40,000

● Recipients: 1 High School Girl

1 High School Boy

● Criteria: First athletes to hit qualifying mile times while wearing Diadora’s new Mezzofondo spike

PERFORMANCE BENCHMARKS

● Boys: Sub-4:00 mile

● Girls: Sub-4:35 mile

● Timing: Fully Automatic Timing (F.A.T.) required

● 1600m equivalents: Accepted

● Races: Must be sanctioned events

ELIGIBILITY REQUIREMENTS

● Must be enrolled in a U.S. high school

● Eligible for state interscholastic competition

● Performances must occur between 12/8/25 & 3/15/26

DIADORA X MEZZOFONDO SPIKES

● Diadora claims the Mezzofondo spike delivers 4% more energy return than competing distance spikes

● Diadora USA President & CEO Bryan Poerner called the new NIL program a “one-of-a-kind opportunity"

Last indoor season, 5 high school athletes (three boys and two girls) ran faster than the qualifying standards, suggesting that the NIL incentives are achievable for elite talent.

(DIADORA MEZOFONDO SPIKES)