DIADORA OFFERING $40,000 NIL DEALS TO ELITE HIGH SCHOOL RUNNERS

DIADORA OFFERING $40,000 NIL DEALS TO ELITE HIGH SCHOOL RUNNERS

SUMMARY: Diadora & Marathon Sports are launching an NIL program rewarding elite H.S. track athletes $40K for reaching milestones, while wearing Diadora’s.


DIADORA NIL PROGRAM OVERVIEW

● Total NIL value: $40,000


● Recipients: 1 High School Girl

                               1 High School Boy

● Criteria: First athletes to hit qualifying mile times while wearing Diadora’s new Mezzofondo spike


PERFORMANCE BENCHMARKS

● Boys: Sub-4:00 mile

● Girls: Sub-4:35 mile

● Timing: Fully Automatic Timing (F.A.T.) required

● 1600m equivalents: Accepted

● Races: Must be sanctioned events



ELIGIBILITY REQUIREMENTS

● Must be enrolled in a U.S. high school

● Eligible for state interscholastic competition 

● Performances must occur between 12/8/25 & 3/15/26


DIADORA X MEZZOFONDO SPIKES


● Diadora claims the Mezzofondo spike delivers 4% more energy return than competing distance spikes


● Diadora USA President & CEO Bryan Poerner called the new NIL program a “one-of-a-kind opportunity"


Last indoor season, 5 high school athletes (three boys and two girls) ran faster than the qualifying standards, suggesting that the NIL incentives are achievable for elite talent.

diadora - nil - NILinked

(DIADORA MEZOFONDO SPIKES)

ALL DEALS